Cosmetic company L’Oréal’s famous slogan was “Because I’m worth it”. In the mid 2000’s, this was replaced by “Because you’re worth it”. In late 2009, the slogan was changed again to “Because we’re worth it” following motivation analysis and the work in consumer psychology of Dr. Maxim Titorenko.

But whether it’s me, you, or all of us, every day it’s the same message: pamper yourself. Augment your life. Get whiter teeth. Remove those wrinkles. Get a superb all over suntan.

All men now know they can shave so much better with that all-important extra blade. All women now know which canned drink contains just the right number of calories for them (usually as few as possible).

A mind-boggling array of consumer goods with one essential promise: change the surface and you’ll create a happier you.

God offers no cosmetic treatments. His one offer meets our real need: heart surgery.

His reality can cut into our life, exposing who we really are. Selfishness is uncovered. Insensitivity and insecurity come to light, those dark impulses of our nature which burrow at our core like parasites.

God’s love, applied through the power of the Holy Spirit He sends, digs out the rottenness in our lives.

It’s not an easy fix, nor is it a one off experience; it takes a lifetime to complete this surgery. It’s messy, painful and expensive: God allowed the death of His Son to complete the work.

If you want the only beauty treatment that works, God offers it to you now. God has made it possible for us to be fixed from the inside out.

He seems to think we are worth it.

See also: They kissed
Has your life been adjusted?
Self-help or self-helpless
The beers are on me

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