Catalogue of business virtues
"Imagine you work in a company in which people put others' interests first.
Everybody supports everyone else, honesty and trust are the order of the
day." That's how Friedbert Gay's consulting group describes their aim.
Business consultant Marcus Hausner from southern Germany recommends that
companies orient themselves around such traditional values. He focuses on
more than simple maximisation of profit. "The time of short-term thinking,
in which huge profits could be made in a short time, is over," he says,
"and customers want to be able to trust companies again." His strategy is
based on long-term studies across all continents and cultures which
revealed eight values held in high regard in all societies.
Companies discover the Shared Values process
Control mechanisms help little when it comes to making employees do what
the company leadership wants. "It often leads to 'work to rule'," says
trainer Friedbert Gay. A growing number of large businesses are recognising
that they cannot permanently monitor and control their employees. One
solution is the introduction of a value system for the enterprise - values
with which staff at all levels can identify. Such a Shared Value process is
not a programme to turn a company around in a crisis, but a long-term
process which changes the work environment itself. It requires three to
five years, and transforms a tactically-oriented organisation into a
value-oriented one. "It's like playing chess," says Gay. "I can play chess
because I want to win, putting my opponent in mate. Then I will attack my
opponent, trying to harm him. Or I can play because I want to spend a
pleasant evening with a friend. Then, I will appreciate my friend's good
moves. There are no winners or losers; the 'winner' is the evening shared
with a friend."
Eight proven key values for companies
- Be honest - without compromise
- Trust your colleages and partners
- Be a selfless mentor
- Be open for new ideas, without prejudice
- Support unpopular decisions if they help the organisation
- Give appropriate and true recognition
- Hands off dirty money!
- Put others' interests before your own
In 1997, Levi Strauss' Robert Haas said "The enterprises of the next
century will stand or fall by their values." "Values present the
organisation to outsiders, and reduce complexity within. In the end,
turnover and profits grow, productivity increases and costs decline. The
Shared Value approach is not only idealistic, it also pays off," says Gay.
Source: Friedbert Gay, DISG Training GmbH, www.shared-values.de